After a visit to a European library in search of Arabic and Middle Eastern texts turned up only titles about fear, terrorism and destruction, Ghada Wali resolved to represent her culture in a fun, accessible way. The result: a colorful, engaging project that uses LEGO to teach Arabic script, harnessing the power of graphic design to create connection and positive change. “Effective communication and education is the road to more tolerant communities,” Wali says.

Check out more TED Talks: http://www.ted.com

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more.

Follow TED on Twitter: http://www.twitter.com/TEDTalks
Like TED on Facebook: https://www.facebook.com/TED

Subscribe to our channel: https://www.youtube.com/TED